Social Media Marketing for Counselors: Ethics Barriers, and Resources

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Summary

Self promotion can feel outside of our scope as counselors. In today's episode, we'll talk with social media specialist, Devon Brown, about her work helping BIPOC therapists overcome internal and external barriers to marketing their practices and products.

Learning Objectives

• Identify potential uses for developing a social media presence as a counselor
• Identify ACA ethical codes that address social media use in the field and their application to self-promotion
• Explore values-based ways to approach marketing as a counselor
• Identify specific strategies for promoting your practice or other income streams with attention to time, financial, and emotional resourcing.

Meet Our Guest

Devon Brown is the owner of Let’s Write Your Future and is dedicated to helping successful mental health professionals become industry thought leaders using social media. Much of her expertise was cultivated when she worked as a travel influencer and a writer, having written for Time Out New York and National Geographic Traveler.

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